2005-2-4 2004-8-4 Marketing Plans are not just about figuring out where and how to advertise. They include Public Relations, Customer Relations, Marketplace Positioning, Customer Service, Product/Service offerings, pricing strategy, distribution methods, product line, personnel training -- all the dimensions of IMC (Integrated Marketing Communications) are brought into play. 118022 text/html 1.0 EN hank weber marketing plans marketing strategies integrated marketing communications IMC SWOT analysis marketing audits jackson michigan Indiana Ohio Michigan marketing tactics Marketing Plans developed with Hank Weber for Ohio, Michigan and Indiana text